It’s natural for humans to want to know the exact location of something that they are waiting for, whether it’s a person or goods. In today’s world, modern shoppers want to be informed about every step of their purchase, from placing an order online to the moment it arrives at their door. Research has revealed that over half of online shoppers wish to receive real-time updates on the status of their order and be able to have a white-label tracking feature, while almost all want proactive updates.
The white-label tracking feature gives updates to customers with a sense of transparency and satisfaction. Therefore, it’s evident that retailers need to use fleet tracking methods in the final stage of delivery to meet the expectations of their customers.
However, how well do retailers fare when it comes to providing white-label tracking? A survey indicates that 73% of supply chain managers state that they lack the necessary technological tools to offer real-time order tracking to their customers.
What Is White-Label Tracking?
White-label tracking in logistics refers to a system where logistics companies provide a tracking solution that can be rebranded by their clients as if it were their own. This allows logistics companies to offer a tracking system that is branded with their client’s logo and corporate identity, providing a seamless experience for the end customers. With white-label tracking, logistics companies can offer a personalized tracking solution that appears to be created by their clients themselves, without the need for significant investments in technology development.
What are The 3 Risks of Not Having White-Label Tracking for Retailers?
1. Bad customer experience:
It’s not unexpected that customer experience is crucial for any thriving business, and in today’s era, retail and e-commerce companies must establish a turn-by-turn tracking system that sends automated notifications to customers regarding their orders. Additionally, a separate tracking page with step-by-step guidance is required to ensure complete transparency.
2. Revenue loss from customer disloyalty:
A negative customer experience frequently leads to a loss of trust from the customer, resulting in them taking their business elsewhere and causing a decline in sales.
3. No Visibility on POD (Proof of delivery):
Providing customers with visibility during the delivery process is crucial, as is obtaining visibility on the order and providing the delivery team with essential information.
To satisfy their customers, retailers must incorporate a real-time tracking system into their logistics operations, as well as a tracking page on their website.
Track your drivers and get real-time updates with SuiteFleet’s Driver Mobile App
What Is Automated Last-Mile Delivery Tracking?
SuiteFleet has a module for tracking pages that can be customized by companies to include their branding. The module allows customers to track their orders in real time and receive automated notifications about the status of their deliveries. It can also be linked to a company’s logistics system to provide visibility during the final stage of delivery.
SuiteFleet is The Leading Last-Mile Delivery software in The Middle East and it is trusted by the World’s International Brands, they use SuiteFleet’s single dashboard for all Last-Mile Delivery needs, and real-time visibility to simplify their last-mile logistics as it is a one-stop shop for all your delivery operations Needs. SuiteFleet is powered by Azdan. Suitefleet’s tracking solution is a complete package that has a white-label tracking feature and comes with multiple features, which include:
Accurate Real-time ETAs
SuiteFleet offers a tracking system that enables live tracking of order pickups and deliveries, allowing both dashboard users and customers to keep track of their order status in real-time. This functionality also continuously updates the estimated time of arrival (ETA) based on the rider or driver’s movement toward the delivery destination.
Order Status and Details
On the tracking page, customers can see specific details about their order including the order ID for both pickup and drop visits. The link for drop visits provides updates on various order statuses such as order creation, acceptance, dispatch, and delivery. Additionally, the link displays the estimated time of arrival (ETA) and a progress bar to give customers an idea of the remaining time until their order is delivered.
Driver Details and Location
The tracking page exhibits the name and photo of the rider or driver and exhibits their real-time location on a map that includes markers for the pickup and drop-off locations. This functionality allows both dashboard users and customers to view the rider or driver’s travel route for the pickup and drop-off, giving them visibility into the journey.
The Ability to adjust the scheduling of orders flexibly
Users of the dashboard, as well as end customers, have the option to reschedule both pickup and drop visits through the tracking link. This feature enables customers to choose a delivery slot on the same day or select a preferred delivery date in the future.
Instructions provided for drivers regarding the delivery process
Riders or drivers can view delivery instructions or notes from both dashboard users and end customers, which assist them in completing the pickup and drop-off of an order according to the specified requirements. Additionally, customers have the option to modify the delivery instructions for increased flexibility, which can lead to a decrease in canceled pickups and drop-offs.
Connect with your drivers
The tracking system offers dashboard users and end customers the ability to contact the rider or driver via phone to provide verbal instructions or to inquire about any significant delays in the pickup or drop-off process.
Control and Track your Fleets
While your customers can use the white-label tracking feature and track the whereabouts of their packages, you need to keep track of your fleet to ensure timely deliveries. The control tower feature of SuiteFleet can aid you in achieving outstanding fleet tracking capabilities across different fulfillment channels, allowing you to take proactive control of your fleets and make prompt modifications in case of any unexpected stops, deviations, or alterations in the delivery schedule.
Customer Feedback
End customers can provide feedback related to delivery through the tracking link for drop visits. This feature enables clients to gauge customer satisfaction levels and take appropriate actions to enhance it.
Conclusion
White-label tracking can help retailers save on the cost of development, improve customer loyalty, set their price points, and have more control over their product mix. If retailers do not offer white-label tracking, they may lose customers who prefer to track their orders with a familiar and trusted brand name. They may also miss out on opportunities to market their products and services through the tracking software.
The SuiteFleet logistics solution can assist in simplifying the delivery process and delivering necessary visibility to customers by offering a white-label tracking feature, resulting in higher satisfaction levels. If customers are expressing discontent with the absence of tracking features on a website or logistics software, Contact us now or you can start a 14-day free trial. We’d be delighted to support the expansion of your last-mile delivery process. Thanks for reading.
